Here's what overseas retailers, exhibition organizers, and mall operators tell us:

Low dwell time. Shoppers spend less than 30 seconds in front of a static display. No interaction means no memory — and no purchase intent.

Limited product showcase. A shelf can only hold so many SKUs. When a brand has hundreds of products, most stay invisible.

Staff can't be everywhere. In a busy store or exhibition hall, staff can't explain every product to every visitor. Customers leave with unanswered questions.

Content updates are slow and expensive. Printing new posters, replacing lightboxes, shipping materials — each update costs time and money. Seasonal promotions become a logistics headache.

Retail spaces face a common problem: static displays don't grab attention anymore. Shoppers are used to digital experiences on their phones, but when they enter a physical store, they're met with printed posters and passive product shelves.

These aren't small annoyances. They directly cost sales.